The following document is an archived chapter with end notes A First Look at Communication Theory by Em Griffin, Andrew Ledbetter, and Glenn Sparks, the leading college text in the field of communication theory (all editions published by McGraw-Hill). from a previous edition of This theory last appeared in the 9 The theory is no longer covered in a full chapter of the current edition. This document is posted on the resource website for the text www.afirstlook.com All material is copyright © Em Griffin or used by permission of the copyright holder (copyright permission does not extend to online use.) (Note that some cartoons reproduced in the textbook could not be included in the archived documents because th Edition Speech Codes Theory – Gerry Philipsen Machine Translated by Google By speech code, Philipsen means "a historically enacted, socially constructed system of terms, meanings, premises, and rules pertaining to communicative 3 Philipsen decided to start in the Chicago community where he worked, a place he dubbed "Teamsterville," since driving a truck was the typical job for men in the community. For three years Philipsen talked to kids on street corners, women on front porches, men in corner bars, and everyone at the settlement house where he worked so that he would be able to describe the speech code of Teamsterville residents. conduct." soon made evident, Gerry Philipsen was doing ethnography. Hymes called for a "close to the ground" study of the great variety of communication practices around the world. While at Northwestern, Philipsen read an article by University of Virginia anthropologist and linguist Dell Hymes, "The Ethnography of Speaking." After three years on the staff of a youth organization, I resigned to pursue full-time graduate work in communication at Northwestern University. Gerry Phil-ipsen was one of my classmates. When I finished my Ph.D. course work, the labor market was tight; I felt fortunate to receive an offer to teach at Wheaton College. A while later I heard Gerry was doing youth work on the south side of Chicago. I remember thinking that while my career was progressing, Gerry's was going backwards. How wrong I was. As articles in the Quarterly Journal of Speech Even though the people of Teamsterville spoke English, Philipsen noted that their whole pattern of speaking was radically different from the speech code he knew and heard practiced within his own family of origin, by his friends at school, and across many talk shows on radio and TV. The stark contrast motivated him to conduct a second, multiyear ethnographic study, which began while he was teaching communication at the University of California, Santa Barbara, and continued when he moved on to the University of Washington. Although most of his "cultural informants" were from Santa Barbara or Seattle, the speech code community from which they were drawn was not confined to the West Coast of the United States. He labeled them the "Nacirema" ( American spelled backward), because their way of using language was intelligible to, and practiced by, a majority of Americans. Typical Nacirema speech is a "generalized US conversation that is carried out at the public level (on televised talk shows) and at the 418 1 2 of Gerry Philipsen Ethnography The work of a naturalist who watches, listens, and records communicative conduct in its natural setting in order to under-stand a culture's complex web of meanings. • Speech Codes Theory CHAPTER 33 Socio-cultural tradition Objective Interpretive Machine Translated by Google Speech code A historically enacted, socially constructed system of terms, meanings, premises, and rules pertaining to communicative conduct. THE DISTINCTIVENESS OF SPEECH CODES 6 4 CHAPTER 33: SPEECH CODES THEORY 7 about talk. As Philipsen intended, the Teamsterville and Nacirema ethnographic studies provided rich comparative data on two distinct cultures. But he also wanted to go beyond the mere description of interesting local practices. His ultimate goal was to develop a general theory that would capture the relationship between communication and culture. Such a theory would guide cultural researchers and practitioners in knowing what to look for and would offer clues on how to interpret the way people speak. Based on the suggestion of Hymes, Philipsen first referred to his emerging theory as the ethnography of communication. He has found, however, that many people can't get past the idea of ethnography as simply a research method, so now that his theory has moved from description to explanation, Philipsen labels his work speech codes theory. Specifically, the theory seeks to answer questions about the existence of speech codes, their substance, the way they can be discovered, and their force upon people within a culture. Most conversations start (and end) with the question Where are you from and what's your nationality? For Philipsen, me, and many Philipsen defines the Nacirema culture by speech practices rather than geo-graphical boundaries or ethnic background. It's a style of speaking about self, relationships, and communication itself that emerged for Philipsen as he spent hundreds of hours listening to tapes of dinner-table conversations, life stories, and ethnographic interviews. Just as cultural markers emerge gradually for the ethnographer, so the defining features of the Nacirema code will become more clear as you read the rest of the chapter. But for starters, one characteristic feature of that speech code is a preoccupation with metacommunication—their talk 5 interpersonal level in face-to-face interaction." reading this text, "Nacirema are us." 419 Philipsen outlines the core of speech codes theory in the following six general propositions. He is hopeful, however, that their presentation can be inter-twined with the story of his fieldwork and the contributions of other scholars that stimulated the conceptual development of the theory. I've tried to capture that narrative mix within the limited space of this chapter. He realized that Teamsterville residents say little until they've confirmed the nationality, ethnicity, social status, and place of residence of the person with whom they're speaking. When he entered the working-class, ethnic world of Teamsterville, Philipsen found patterns of speech that were strange to his ears. After many months in the community, he was less struck by the pronunciation and grammar that was characteristic of then Chicago mayor Richard J. Daley than he was by the practice of "infusing a concern with place into every conversation." Philipsen gradually found out that discussion of "place" is related to the issue of whether a person is from "the neighborhood." This concern isn't Philipsen describes an ethnographer of speaking as "a naturalist who watches, listens, and records communicative conduct in its natural setting." Proposition 1: Wherever there is a distinctive culture, there is to be found a distinctive speech code. Machine Translated by Google THE MULTIPLICITY OF SPEECH CODES Proposition 2: In any given speech community, multiple speech codes are deployed. 11 CULTURAL CONTEXT 9 In Teamsterville, children are "to be seen, not heard." Among the Nacirema, however, it would be wrong to try to keep a child quiet at the dinner table. Communication is the route by which kids develop "a positive self-image," a way to "feel good about themselves." Through speech, family members "can manifest their equality and demonstrate that they pay little heed to differences in status—practices and beliefs that would puzzle and offend a proper Teamster- 8 Philipsen was raised in a largely Nacirema speech community, but until his research in Teamsterville, he hadn't thought of his family's communication as a particular cultural practice. Its takenfor-granted quality illustrates the saying that's common among ethnographers: "We don't know who discovered water, but we're pretty sure it wasn't the fish." On the other hand, they are reassured by their perceived ability to speak better than those whom they refer to as lower-class "Hillbillies, Mexicans, and Afri-cans." Any attempt a man makes to "improve" his speech is regarded as an act of disloyalty that alienates him from his friends. Thus, the men define their way of speaking by contrasting it with other codes. merely a matter of physical location. Whether or not a person turns out to be from "around here" is a matter of cultural solidarity. Unlike Mister Rogers' Neighborhood, Teamsterville does not welcome diversity. As Philipsen heard when he first entered a corner tavern, "We don't want no yahoos around here." Viller.” While Philipsen discovered that Teamsterville conversation is laced with assurances of common place among those in the neighborhood, he found that speech among the Nacirema is a way to express and celebrate psychological uniqueness. Dinnertime is a speech event where all family members are encouraged to have their say. Everyone has "something to contribute," and each person's ideas are treated as "uniquely valuable." 420 Philipsen He did later added this proposition to the five he first stated in 1997. So because he and his students now observe times when people recognize and are affected by other codes or employ dual codes at the same time. In his Teamsterville ethnography, Philipsen stressed the unified nature of their neighborhood speech patterns. Yet he noticed that the men gauge their relative worth by comparing their style of talk with that of residents in other city neighborhoods. They respect, yet resent, middleclass northside residents who speak Standard English. Their repeated references to the importance of "a good talk" or "meaningful dialogue" distinguish speech that they value from "mere talk," or what today is parodied as "blah, blah, blah." As Philipsen notes, the Nacirema character-ized "their present way of speaking ('really communicating') by reference to another way of speaking and another communicative conduct that they had 10 now discarded." Dell Hymes suggested that there may be more than one code operating within a speech community. Some doctors, lawyers, clergy, and teachers have been socialized to follow a professional code of language use in public, but The awareness of another speech code is equally strong among the Nacirema. Machine Translated by Google THE SUBSTANCE OF SPEECH CODES Proposition 3: A speech code involves a culturally distinctive psychology, sociology, and rhetoric. CHAPTER 33: SPEECH CODES THEORY 13 But this third proposition asserts that whatever the culture, the speech code reveals structures of self, society, and strategic action. Sociology. Philipsen writes that "a speech code provides a system of answers about what linkages between self and others can properly be sought, and what symbolic resources can properly and efficiently be employed in seeking those linkages." Psychology. According to Philipsen, every speech code contains the notion of what it means to be a person within that speech community—the nature of the self. The Teamsterville code defines people as a bundle of social roles. In the Nacirema code, however, the individual is conceptualized as unique—someone whose essence is defined from the inside out. In contrast, Philipsen discovered that a verbalized code of dignity holds sway among the Nacirema. Dignity refers to the worth that an individual has by virtue of being a human being. Within a code of dignity, personal experience is given a moral weight greater than logical argument or appeal to authority. Communication is a resource to establish an individual's uniqueness. 15 recognize and use different rules of speech when talking with others in a locker room, kitchen, or garage. In his book The Presentation of Self in Everyday Life, With this proposition, Philipsen takes a step back from the cultural relativism that characterizes most ethnographers. He continues to maintain that every culture has its own unique speech code; there's no danger we'll mistake a Nacirema discussion of personal worth with Teamsterville talk of neighborhood solidarity. pioneer ethnographer Erving Goffman referred to this code-switching as backstage behavior and documented the discrepancies in restaurants, schools, and mental institutions.12 421 Rhetoric. Philipsen uses the term rhetoric in the double sense of discovery of truth and persuasive appeal. Both concepts come together in the way Teamsterville men talk about women. To raise doubts about the personal hygiene or sexual purity of a man's wife, mother, or sister is to attack his honor. Honor is a code that grants worth to an individual on the basis of adherence to community values. The language of the streets in Teamsterville makes it clear that a man's social identity is strongly affected by the women he is related to by blood or marriage. "If she is sexually permissive, talks too much, or lacks in personal appearance, any of these directly reflects on the man and thus, in turn, directly affects his honor ." According to the unwritten code of Teamsterville, speech is not a valued resource for dealing with people of lower status—wives, children, or persons from outside the neighborhood who are lower on the social hierarchy. Nor is speech a resource for encounters with bosses, city officials, or other higher-status outsiders. In cases where the latter kind of contact is necessary, a man draws on his personal connections with a highly placed intermediary who will state his case. Speech is reserved for symmetrical relationships with people matched in age, gender, ethnicity, occupational status, and neighborhood location. Words flow freely with friends. Both the discovery of truth and a persuasive appeal. A code that grants value to an individual on the basis of adherence to community values. Honor Rhetoric has by virtue of being a human being. The worth an individual Dignity Machine Translated by Google THE SITE OF SPEECH CODES THE INTERPRETATION OF SPEECH CODES Proposition 5: The terms, rules, and premises of a speech code are inextricably woven into speaking itself. Proposition 4: The significance of speaking depends on the speech codes used by speakers and listeners to create and interpret their communication. 17 CULTURAL CONTEXT Open relationships, in which parties listen and demonstrate a willingness to change, are distinct from routine associations, where people are stagnant. You may have noticed my not-so-subtle switch from a description of communication Supportive relationships, in which people are totally "for" the other person, stand in opposition to neutral interactions, where positive response is conditional. The guys "naturally" expected this older male to use power or physical force to bring them in line. Proposition 4 can be seen as a speech code extension of IA Richards' maxim that words don't mean; people mean (see Chapter 4). If we want to understand the significance of a prominent speech practice within a culture, we must listen to the way people talk about it and respond to it. It's their practice; they decide what it means. Close relationships contrast with distant affiliations, where others are "kept at arm's length." No speech practice is more important among the Nacirema than the way they use the term communication. Philipsen and Tamar Katriel (University of Haifa, Israel) have shown that the Nacirema use this key word as a shorthand way of referring to close, open, supportive speech. 16 These three dimensions set communication apart from speech that the Nacirema dismiss as mere communi -cation, small talk, or normal chitchat. 422 Although the people of Teamsterville know and occasionally use the word communication, it holds none of the potency that it has for the Nacirema. To the contrary, for a Teamsterville male involved in a relationship with someone of higher or lower status, communicating is considered an unmanly thing to do. Philipsen first discovered this part of the Teamsterville speech code through his work with youth at the community center. He ruefully recalls, "When I spoke to unruly Teamsterville boys in order to discipline them I was judged by them to be unmanly because, in such circumstances, I spoke." How can we spot the speech code of a given culture—our own or anyone else's? The basic answer is to listen for the traces of culture woven into everyday to a discussion of relationships. Philipsen and Katriel say that Nacirema speakers use the two words almost interchangeably. In Burkean terms (see Chapter 23), when not qualified by the adjective casual, communication and relationship are "god-terms" of the Nacirema. References to self have the same sacred status. They were confused when Philipsen, consistent with his Nacirema speech code, sat down with them to "talk things out." The only explanation that made sense to them was that their youth leader was gay. Not until much later did their conclusion get back to him. Machine Translated by Google CHAPTER 33: SPEECH CODES THEORY 423 Machine Translated by Google I see speech code differences when I visit my friend's extended family in rural Michigan. Sometimes I express an opinion or ask a question and am reproached by my friend with, "We don't talk about that." At the dinner table, the adults talk and consider it disrespectful for the kids to try to join the conversation, especially when they don't know much about the topic or they ask questions. The code violation isn't expressed, but I notice looks pass or short answers given. There's an unwritten list of topics to talk about—the farm, people in town, other relatives, motorcycles, and topics where it's assumed everyone agrees, like conservative politics. It would be strange for someone to bring up the economy in China or something that isn't perceived as directly affecting the family. When I try to adapt, I fit in better and enjoy getting to know people from a different background. Totemizing ritual A careful performance of a structured sequence of actions that pays homage to a sacred object. 19 CULTURAL CONTEXT 18 Philipsen also focuses on highly structured cultural forms that often display the cultural significance of symbols and meanings, premises, and rules that might not be accessible through normal conversation. For example, social dramas are public confrontations in which one party invokes a moral rule to challenge the conduct of another. The response from the criticized person offers a way of testing and validating the legitimacy of the "rules of life" that are embedded in a particular speech code. Philipsen analyzed Mayor Daley's response in the city council to charges of nepotism—in this case the appointment of his best friend's son to a political By all speech accounts, Daley went ballistic. Most reporters regarded the position. as an irrational diatribe, yet his appeal to place, honor, and traditional gender roles resonated with the values of Teamsterville. When Philipsen asked people in the neighborhood if it was right for Daley to favor his friends, they responded, "Who should he appoint, his enemies?" Totemizing rituals offer another window to a culture's speech code. They involve a careful performance of a structured sequence of actions that pay homage to a sacred object. Philipsen and Katriel spotted a communication ritual talk. Especially be on the lookout for words or phrases about communication behavior—the metacommunication that Watzlawick's interactional view deems so important (see Chapter 13). This process of discovery takes time and a person with patience who is willing to listen and watch without preconceived notions. Philipsen is not a fan of assuming a culture is either individualistic or collectivistic. He believes speech communities are more nuanced than that simple classification and their subtleties will be missed or blotted out by dichotomous labels. Michelle's application log suggests that, with a little help from her friend, she was a quick learner. 424 Known as "a good talk," the topic is often a variation on the theme of how to be a unique, independent self yet still receive validation from close others. The purpose of the ritual is not problem solving per se. Instead, people come together to express their individuality, affirm each other's identity, and experience intimacy. The communication ritual follows a typical sequence: 1. Initiation—a friend voices a need to work through an interpersonal problem. 2. Acknowledgment—the confidant validates the importance of the issue Among the Nacirema that honors the sacred trinity of self, communication, and relationships. by a willingness to "sit down and talk." Machine Translated by Google THE FORCE OF SPEECH CODES IN DISCUSSIONS Proposition 6: The artful use of a shared speech code is a sufficient condition for predicting, explaining, and controlling the form of discourse about the intelligibility, prudence, and morality of communication conduct. 20 CHAPTER 33: SPEECH CODES THEORY Speech codes theory deals with only one type of human behavior—speech acts. 4. Reaffirmation—both the friend and the confidant try to minimize Nor does it claim that fathers in Nacirema homes will always encourage their kids to talk at the dinner table. Even when people give voice to a speech code, they still have the power, and sometimes the desire, to resist it. Perhaps the father had a bad day and wants some peace and quiet. Proposition 6 does suggest, however, that by a thoughtful use of shared speech codes, participants can guide metacommunication—the talk about talk. This is no small matter. different views, and they reiterate appreciation and commitment to The dad-at-the-dinner-table example can help us see how prediction and control might work. Suppose a Nacirema father growls at his kids to finish their dinner without saying another word. As much as we understand the speech code of the family, we can confidently predict that his children will say that his demand is unfair, and his wife will object to his verbal behavior. As for artful control, she could choose to pursue the matter in private so that her husband wouldn't lose face in front of the children. She might also tie her objection to shared values: "If you don't communicate with our kids, they're going to grow up bitter and end up not liking you." In this way she would tap into issues that her husband would recognize as legitimate and would set the moral agenda for the rest of the discussion about the way he talks with the kids. each other. The dinner-table example I've sketched is based on an actual incident discussed by Philipsen. By performing the communication ritual correctly, both parties celebrate the central tenet of the Nacirema code: "Whatever the problem, communication is the answer." He uses it to demonstrate the rhetorical force of appealing to shared speech codes. While the scope of Proposition 6 is limited to metacommunication, talk about the clarity, appropriateness, and ethics of a person's communication is an important feature of everyday life. In the vernacular of the Nacirema, "It's a big deal." For people who study communication, it's even bigger. 425 Does the knowledge of people's speech codes in a given situation help an observer or a participant predict or control what others will say and how they'll interpret what is said? Philipsen thinks it does. It's important, however, to understand clearly what Philipsen is not saying. 3. Negotiation—the friend self-discloses, the confidant listens in an empathic and nonjudgmental way, the friend in turn shows openness to Let's assume that Philipsen is again working with youth in Teamsterville and now knows the code of when a man should speak. Proposition 6 does not claim he should or could keep an unruly kid in line with a smack on the head. feedback and change. Machine Translated by Google PERFORMANCE ETHNOGRAPHY Performance ethnography A research methodology committed to performance as both the subject and method of research, to researchers' work being performed, and to reports of field-work being actionable. 22 23 21 CULTURAL CONTEXT 24 of performance ethnography. All social interactions are performance because, as Philipsen notes, speech not only reflects but also alters the world. Thus, Conquergood viewed the daily conversations of gang members who were hanging on the street corner as performances. Of particular interest to Conquer-good were rituals, festivals, spectacles, dramas, games, and other metaperformances. The ritualistic handshakes and elaborate graffiti enacted by the gangs are examples of metaperformance because the gang members themselves recognized the actions as symbolic. Neither fiction nor farce, metaperformances are reminders that life consists of "performances about performances about performances." These researchers also consider their work performative. Fieldwork is performance because it involves suspension of disbelief on the part of both the participant observer and the host culture. In the act of embodied learning, researchers recognize that they are doing ethnography with rather than of a peo-ple group—they are co-performers. Conquergood didn't merely observe the greetings of gang members on the street; he greeted them. In reporting their fieldwork, performance ethnographers are no less concerned about performance. They consider the thick descriptions traditionally produced to be a bit thin. By taking speech acts out of dialogues and dialogues out of context, published ethnographies smooth all the voices of the field "into the expository prose of more or less interchangeable 'informants.'" In an extension and critique of the style of ethnography that Philipsen conducts, some researchers have stopped talking about doing ethnography in favor of performing ethnography. Much like Philipsen, Dwight Conquergood, a former Northwestern University performance ethnographer, spent several years with teenagers in the "Little Beirut" district of Chicago. Conquergood lived in a multi-ethnic tenement and performed participant observation among local street gangs. The first principle is that performance is both the subject and the method Performance ethnography is more than a research tool; it is grounded in several theoretical principles. 426 Conquergood performed his ethnographies through public reading and even acting the part of a gang member. This kind of performance enables the ethnographer to recognize the limitations of, and uncover the cultural bias in, his or her written work. For those participating as audience members, performance presents complex characters and situations eliciting understanding that is responsive rather than passive. Performance ethnography almost always takes place among marginalized groups. The theoretical rationale underlying this fact is that oppressed people are not passive but create and sustain their culture and dignity. In the face of daily humiliations, they create "subtle, complex, and amazingly nuanced perforConquergood was committed to chronicling the performances of the oppressed in order to give them a voice in the larger society. mances that subversively key the events and critique the hierarchy of power.” Thus, the goal of performance ethnographies is to produce actionable ethnographies. As Conquergood wrote, "What makes good theater makes more sensitive and politically committed anthropological writing." Machine Translated by Google CHAPTER 33: SPEECH CODES THEORY Theorists who operate from a feminist, critical, or cultural studies perspective (see Chapters 35-36, 21, and 27, respectively) charge that Philipsen is silent and perhaps naive about power relations. His description of the Nacirema speech code fails to unmask patterns of domination, and he doesn't speak out against male hegemony in Teamsterville. In response, Philipsen says the practice of ethnography that he recommends gives voice to the people who are observed. He offers this advice to critical scholars: Stella Ting-Toomey's face-negotiation theory suggests that Philipsen's interpretive approach is needlessly drawn out and almost guarantees that the person crossing cultural boundaries will experience culture shock. 26 It can take years to do the sort of ethnography that's central to speech codes theory . Without some sort of cultural map as a guide, the sojourner will likely be overwhelmed with new impressions, many of them ultimately leading nowhere. And once the analysis is complete, the inquirer only has a handle on the communication patterns and meanings of, for example, men in a corner bar or students in a particular school— local knowledge not transferable to other communities. 427 Ting-Toomey offers a tool kit of cultural variables for foreigners to use, headed by the value dimensions of collectivism-independence and small power differenceslarge power differences already validated by social scientists. Unlike ethnographic interpretations, these two sliding-scale issues provide security and predictability early in intercultural encounters and can be used to compare national cultures, not just local knowledge. But Philipsen remains skeptical of this cultural cookie-cutter approach. He believes a priori labeling causes those trying to understand another culture to ignore perceptions that don't square with 1. Look and listen for the variety and particularity in what people do; it is them, because sometimes such open inquiry will surprise you. 25 Most interpretive scholars applaud Philipsen's commitment to long-term participant observation and his perceptive interpretations, but they are critical of his efforts to generalize across cultures. Granted, he doesn't reduce cultural variation to a single issue such as an individualistic-collectivistic dichotomy. Philipsen's critics recoil, however, when he talks about explanation, prediction, and control— the traditional goals of science. Any theory that adopts these aims, no matter how limited its scope, strikes them as reductionist. If power is an issue—as it was in Mayor Daley's city council speech—Philipsen believes it will be evident in the way people speak. If it's not an issue, the ethnographer shouldn't make it one. taught to think of as the usual suspects. A favorite grad school professor of mine was fond of saying, "You know you're in the wrong place on an issue if you aren't getting well roasted from all sides." 3. Try to learn what words and other symbols mean to those who use them By this "golden mean" standard, Gerry Philipsen is on the right academic path. 2. Look at and listen to the concrete details of what people say before you not all, or only, power that energizes human action. Interpret their conduct, even with those people whom you have been CRITIQUE: DIFFERENT SPEECH CODES IN COMMUNICATION THEORY Machine Translated by Google A SECOND LOOK Culturally: Explorations in Social Communication, State University of New York, Albany, 1992. Systematic statement and Teamsterville/ Nacirema ethnographies: Gerry Philipsen, Speaking Recommended resource: Gerry Philipsen, "Speech Codes Theory: Traces of Culture in Interpersonal Communication," in Engaging Theories of Interpersonal Communication, Leslie A. Baxter and Dawn O. Braithwaite (eds.) Sage, Thousand Oaks, CA, 2008, pp. 269–280. Revision and update: Gerry Philipsen, Lisa M. Coutu, and Patricia Covarrubias, “Speech Codes Theory: Restatement, Revisions, and Response to Criticisms,” in Theorizing About Intercultural Communication, William Gudykunst (ed.), Sage, Thousand Oaks, CA , 2005, pp. 55– 68. CULTURAL CONTEXT View this segment online at www.mhhe.com/griffi n9e or www.afi rstlook.com. QUESTIONS TO SHARPEN YOUR FOCUS 1. Most of speech code's theory is concerned with cross-cultural rather than intercultural communication. What is the difference? Which incidents 2. Which propositions of the theory suggest a scientific approach to the study of 4. Philipsen says that the Nacirema way of talking is the prevailing speech code Philipsen does offer a reminder, however, that the scope of his theory is limited to communication behavior. Those of us immersed in the Nacirema speech code may quickly confirm that good communication is the most important thing to create and nurture successful relationships. But Philipsen cautions that "carefulness in making and keeping romantic and marital vows, self-sacrifice in consideration of the other's well-being." . or fidelity to a partner" may be as important or more important than self-disclosure or other forms of speech we might favor. 28 I appreciate his interpretation. To me it sounds right. Described in the chapter are examples of intercultural encounters? preconceived ideas or to miss nuances that are unique to a given speech community. 27 As for the theory's scope of coverage, researchers trained in speech codes theory and methodologies have published ethnographies conducted in Colombia, Finland, Germany, Israel, Mexico, Spain , as well as in the United States and other countries. 428 . speech codes? 3. Many scholars still think of Philipsen's work as the ethnography of communication. Why do you (or don't you) think speech codes theory is a better name? in the United States. What research cited in this chapter supports his claim? CONVERSATIONS My conversation with Gerry Philipsen is an exploration of contrasts. Philipsen highlights differences in cultures by listing topics that a Sioux interpersonal communication textbook would cover as opposed to the typical Nacirema text, which emphasizes self-disclosure. He then distinguishes between the ethnography of communication and his theory of speech codes. Philipsen goes on to suggest why the potential of using a culture's speech code to explain, predict, and even control people's behavior isn't at odds with the interpretive approach of ethnography. Finally, he discusses the fine line he draws between learning to understand and appreciate how other people see the world and still embrace his own ethical standards. Machine Translated by Google How to understand a culture: Gerry Philipsen, "Some Thoughts on How to Approach Finding One's Feet in Unfamiliar Cultural Terrain," Communication Monographs, Vol. 77, 2010, pp.160–168. Differences among interpretive and social sciences approaches to culture: Stella Ting-Toomey, "Applying Dimensional Values in Understanding Intercultural Communication," Original call for ethnography of communication: Dell Hymes, "The Ethnography of Speaking," in Anthropology and Human Behavior, T. Gladwin and WC Sturtevant (eds.), Anthropological Society of Washington, Washington, DC, 1962, pp. 13–53. Communication Monographs, Vol. 77, 2010, pp. 169–180. Terms with Cultures,” Allyn & Bacon, Boston, MA, 2010. Communication," in Handbook of International and Intercultural Communication, 2 William Gudykunst and Bella Mody (eds.), Sage, Thousand Oaks, CA, 2002, pp. 51–67. Review of scholarship on culture and communication: Gerry Philipsen, "Cultural ed., The 2008 NCA Carroll C. Arnold distinguished lecture: Gerry Philipsen, “Coming to Performance ethnography: Dwight Conquergood, “Homeboys and Hoods: Gang Communication and Cultural Space,” in Group Communication in Context, Lawrence Frey (ed.), Lawrence Erlbaum, Hillsdale, NJ, 1994, pp. 23–55. Critique: John Stewart, "Developing Communication Theories," in Developing Communication Theories, Gerry Philipsen and Terrance Albrecht (eds.), State University of New York, Albany, 1997, pp. 183–186. For a theory that claims the emotional meaning of language is constant across cultures, click on Mediational Theory of Meaning in Archive under Theory Resources at www.afi rstlook.com. n.d CHAPTER 33: SPEECH CODES THEORY 429 Machine Translated by Google 22 Stella Ting-Toomey and Jiro Takai, “Explaining Intercultural Conflict: Promising Approaches and Directions,” in The Sage Handbook of Conflict Communication: Integrating 7 Ting-Toomey and Kurogi, p. 218. and Politeness: Strategies in Social Interaction, Esther N. 28 Giles, Willemyns, Gallois, and Anderson, p. 148. Republic of China, 1968, p. 199. 11 Lin Yutang, My Country and My People, John Day, Taipei, 3 Gerry Philipsen, "Cultural Communication," in Handbook of International and Intercultural Communication, 2nd ed., William B. Gudykunst and Bella Mody (eds.), Sage, Thousand Oaks, CA, 2002, p. 56. 16 Stella Ting-Toomey, "Translating Conflict Face-Negotiation Theory into Practice," in Dan Landis, Jane Bennett, and Milton Bennett (eds.), Handbook of Intercultural Training, 3rd ed., Sage, Thousand Oaks, 2004, pp . 229–230. Relations, Vol. 22, 1998, p. 190. 25 Stella Ting-Toomey, Communicating Across Cultures, Guilford, New York, 1999, p. vii. 10 Penelope Brown and Stephen Levinson, "Universals in Language Usage: Politeness Phenomenon," in Questions Barnett (eds.), Ablex, Stamford, UK, 1998, p. 158. 5 Hazel Markus and Shinobu Kitayama, "Culture and the Self: Implications for Cognition, Emotion, and Motivation," Psychological Review, Vol. 2, 1991, pp. 224–253. 6 Gerry Philipsen, Speaking Culturally: Explorations in Social Communication, State University of New York, Albany, 1992, p. 7. Times, April 9, 2012, http://www.nytimes.com/2012/ Communication, William B. Gudykunst (ed.), Sage, Thousand Oaks, CA, 2005, p. 86. 8 Ibid., p. 6. 21 Ting-Toomey and Kurogi, p. 194. Vol. 11, 1998, p. 140. See also William B. Gudykunst et al., "The Influence of Cultural Individualism-Collectivism, SelfConstruals, and Individual Values on Communication Styles Across Cultures," Human Communication Research, Vol. 22, 1996, pp. 510–540. 27 Travis Dixon, Terry Schell, Howard Giles, and Kristin Drogos, "The Influence of Race in Police–Civilian Interactions: A Content Analysis of Videotaped Interactions Taken During Cincinnati Police Traffic Stops," Journal of Communication, Vol. 58, 2008, p. 530. 1 Stella Ting-Toomey and Atsuko Kurogi, "Facework Competence in Intercultural Conflict: An Updated Face-Negotiation Theory," International Journal of Intercultural 2 Dell Hymes, "The Ethnography of Speaking," in T. Glad-win and WC Sturtevant (eds.), Anthropology and Human Behavior, Anthropological Society of Washington, Washington, DC, 1962, pp. 13–53. Communication Reports, Vol. 14, 2002, pp. 87–104. 19 Stella Ting-Toomey, “The Matrix of Face: An Updated FaceNegotiation Theory,” in Theorizing About Intercultural 31 Cindy Gallois and Howard Giles, "Accommodating Mutual Influence in Intergroup Encounters," in Progress in Communication Sciences: Vol. 14, MT Palmer and GA 9 Ting-Toomey and Kurogi, p. 187. 14 Robert Blake and Jane Mouton, The Managerial Grid, Gulf, Houston, 1964; Ralph Kilmann and Kenneth Thomas, "Developing a Forced-Choice Measure of Conflict-Handling Behavior: The 'Mode' Instrument," Educational 28 Gerry Philipsen, "Some Thoughts on How to Approach Finding One's Feet in Unfamiliar Cultural Terrain," Communication Monographs, Vol. 77, 2013, pp. 160–168. 24 Ting-Toomey and Takai, p. 702. 4 Ibid., p. 196. Vol. 48, 1981, pp. 302–317. Chapter 32: Face-Negotiation Theory 1 Gerry Philipsen, "Speaking 'Like a Man' in Teamsterville: Culture Patterns of Role Enactment in an Urban Neighborhood," Quarterly Journal of Speech, Vol. 61, 1975, pp. 13-22; Gerry Philipsen, "Places for Speaking in Teamsterville," Quarterly Journal of Speech, Vol. 62, 1976, pp. 15–25. 15 Stella Ting-Toomey, John Oetzel, and Kimberlie Yee-Jung, “SelfConstrual Types and Conflict Management Styles,” 7 Ibid., p. 4. Vol. 30, 2003, p. 619. 13 MA Rahim, "A Measure of Styles of Handling Interpersonal Conflict," Academy of Management Journal, Vol. 26, 1983, pp. 368–376. 30 Ibid., p. 130. 23 Ting-Toomey, “The Matrix of Face.” 18 Ting-Toomey, Oetzel, and Yee-Jung, pp. 87–104. 3 Ting-Toomey and Kurogi, p. 190. 5 Tamar Katriel and Gerry Philipsen, "'What We Need Is Communication': Communication as a Cultural Category in Some American Speech," Communication Monographs, Goody (ed.), Cambridge University Press, Cambridge, UK, 1978, p. 66. 33 Jordan Soliz and Howard Giles, "Relational and Identity Processes in Communication: A Contextual and Meta-Analytical Review of Communication Accommodation Theory," in Communication Yearbook 38, Elisia L. Cohen (ed.), Thousand Oaks, CA, in press. 27 Ibid., p. 617. and Psychological Measurement, Vol. 37, 1977, pp. 309–325. 29 Adrian Toomey, Tenzin Dorjee, and Stella Ting-Toomey, "Bicultural Identity Negotiation, Conflicts, and Inter-group Communication Strategies," Journal of Intercultural Communication Research, Vol. 42, 2013, pp. 112–134. Chapter 33: Speech Codes Theory 8 John Oetzel and Stella Ting-Toomey, "Face Concerns in Interpersonal Confl ict: A Cross-Cultural Empirical Test of the Face-Negotiation Theory," Communication Research, 12 Stella Ting-Toomey, "Intercultural Conflict Styles: A FaceNegotiation Theory," in Theories in Intercultural Communication, Young Yun Kim and William B. Gudykunst (eds.), Sage, Newbury Park, CA, 1988, p . 215. 29 Gallois, Ogay, and Giles, "Communication Accommodation Theory," p. 134. Theory, Research and Practice, John G. Oetzel and Stella Ting-Toomey (eds.), Sage, Thousand Oaks, CA, 2006, p. 698. 32 Gallois, Ogay, and Giles, "Communication Accommodation Theory," p. 134. 4 Ibid., p. 60. 17 Ibid., p. 230. 2 Harry C. Triandis, Individualism & Collectivism, Westview, Boulder, CO, 1995, pp. 10–11. 04/10/us/defying-trends-killings-of-police-offi cers-are-on-therise.html, accessed October 29, 2013. (Also pub-lished on p. A1 of the April 10, 2012 edition, titled "Killing of Police Continues Rising as Violence Falls.") 20 Roger Fisher, William Ury, and Bruce Patton, Getting to Yes: Negotiating Agreement Without Giving In, 2nd ed., Pen-guin, New York, 1991. 6 John Oetzel, "The Effects of Self-Construals and Ethnicity on SelfReported Conflict Styles," Communication Reports, 26 Oetzel and Ting-Toomey, p. 599. ENDNOTES Final PDF to printer E-20 gri23925_59_end_E1-E24.indd 20 ri23925_59_end_E1-E24.indd 20 2/22/14 /22/14 3:27 PM Machine Translated by Google 21 Dwight Conquergood, "Poetics, Play, Process, and Power: The Performance Turn in Anthropology," Text and Performance Quarterly, Vol. 1, 1989, pp. 82–95. 25 Gerry Philipsen, “Coming to Terms with Cultures,” 2008 NCA Carroll C. Arnold distinguished lecture, Allyn & Bacon, Boston, MA, 2010, p. 7. 32 Ibid., p. 495. 9 Daniel Maltz and Ruth Borker, "A Cultural Approach to MaleFemale Miscommunication," in Language and Social Identity, John Gumperz (ed.), Cambridge University Press, Cambridge, UK, 1982, pp. 196–216. 25 Gilligan, p. 18. 5 Ibid., p. 279. 15 Ibid., p. 113, citing P. Berger, B. Berger, and H. Kellner, The Homeless Mind: Modernization and Consciousness, Vintage, New York, 1973, p. 89. 21 Tannen, You Just Don't Understand, pp. 120–121, 298. 2 Kathryn Dindia, "Men Are from North Dakota, Women Are from South Dakota," paper presented at the National Communication Association convention, November 19-23, 1997. 16 Ibid., p. 150. 12 Louann Brizendine, The Female Brain, Random House, New York, NY, 2006. 28 JW Santrock, AM Minnett, and BD Campbell, The Authoritative Guide to Self-Help Books, Guilford, New York, 1994. 22 James Clifford, Predicament of Culture, Harvard University 1 Deborah Tannen, You Just Don't Understand, Ballantine, New York, 1990, p. 42. today.com/blog/contemplating-divorce/201002/connect-womenwant-talk-and-men-want-sex-how-do-straight-couples-r, accessed September 24, 2013. 12 Erving Goffman, The Presentation of Self in Everyday Life, Braithwaite (eds.) Sage, Thousand Oaks, CA, 2008, pp. 269– 280. 9 Gerry Philipsen, "A Theory of Speech Codes," in Developing Communication Theory, Gerry Philipsen and Terrance Albrecht (eds.), State University of New York, Albany, 1997, pp. 119–156. 17 Susan Pease Gadoua, "To Connect, Women Want to Talk and Men Want Sex—How Do Straight Couples Reconcile?" 10 Gerry Philipsen, Lisa M. Coutu, and Patricia Covarrubias, "Speech Codes Theory: Restatement, Revisions, and Responses to Criticisms," in Theorizing About Intercultural Communication, William B. Gudykunst (ed.), Sage, Thou-sand Oaks, CA, 2005, p. 59. 26 Stella Ting-Toomey, "Applying Dimensional Values in Understanding Intercultural Communication," Communication Monographs, Vol. 77, 2010, pp. 169–180 6 Ibid., p. 16. 22 Carol Gilligan, In a Different Voice: Psychological Theory and Women's Development, Harvard University, Cambridge, MA, 1982. 16 Ibid., p. 76. See also Katriel and Philipsen, "'What We Need Is Communication,'" p. 308. 3 Julia T. Wood and Kathryn Dindia, “What's the Difference? A Dialogue About Differences and Similarities Between Women and Men," in Sex Differences and Similarities in Communication, Daniel Canary and Kathryn Dindia (eds.), Lawrence Erlbaum, Mahwah, NJ, 1998, pp. 19–38. 13 Tannen, You Just Don't Understand, p. 212. 29 Adrianne W. Kunkel and Brant R. Burleson, "Social Support and the Emotional Lives of Men and Women: An Assessment of the Different Cultures Perspective," in Sex Differences and Similarities in Communication, Daniel Ca-nary and Kathryn Dindia (eds.), Lawrence Erlbaum, Mahwah, NJ, 1998, p. 116. Press, Cambridge, MA, p. 49. 19 Philipsen, Speaking Culturally, pp. 77–80. 2 Deborah Tannen, Conversational Style: Analyzing Talk Among Friends, Ablex, Norwood, NJ, 1984. 18 William Labov, Sociolinguistic Patterns, University of Pennsylvania Press, Philadelphia, 1972. Doubleday Anchor, Garden City, NY, 1959. 23 Seyla Benhabib, "The Generalized and the Concrete Other: The Kohlberg–Gilligan Controversy and Feminist Theory," in Seyla Benhabib and Drucilla Cornell (eds.), Feminism as Critique, University of Minnesota, Minneapolis, 1987, p . 78. 17 Philipsen, "A Theory of Speech Codes," p. 140. 28 Ibid., p. 278. 4 Sandra L. Bem, “Androgyny vs. the Tight Little Lives of Fluffy Women and Chesty Men,” Psychology Today, Vol. 9, 1975, pp. 58–62. Chapter 34: Genderlect Styles Psychology Today, February 7, 2010, http://www.psychology 11 Dell Hymes, "Ways of Speaking," in Explorations in the Ethnography of Speaking, Richard Bauman and Joel Sherzer (eds.), Cambridge University, London, 1974, pp. 433–451. 30 Senta Troemel-Ploetz, “Review Essay: Selling the Apolitical,” Discourse & Society, Vol. 2, 1991, p. 497. 23 Conquergood, p. 87. 14 Ibid., p. 62. 7 Ibid., p. 108. 3 Ibid., p. vii. 19 Wood, p. 126. 13 Philipsen, "A Theory of Speech Codes," p. 139. Gender and Communication 10 Wood, pp. 127–128. 26 Carol Gilligan, “In a Different Voice: Women's Conceptions of Self and Morality,” Harvard Educational Review, Vol. 47, 1977, p. 484. 20 Philipsen, "A Theory of Speech Codes," p. 148. 8 Julia Wood, Gendered Lives, Cengage, Boston, MA, 2009, p. 126. 18 Philipsen, "Mayor Daley's Council Speech," in Speaking Culturally, pp. 43–61. 24 Lawrence Kohlberg, Essays on Moral Development, Volume 1: The Philosophy of Moral Development, Harper & Row, San Francisco, 1981, p. 12. 5 Cheris Kramarae, "Gender and Dominance," in Communication Yearbook 15, Stanley Deetz (ed.), Sage, Newbury Park, CA, 1992, pp. 469–474. 15 Ibid., p. 72. 31 Ibid., p. 491. 24 Dwight Conquergood, "Ethnography, Rhetoric, and Performance," Quarterly Journal of Speech, Vol. 78, 1992, p. 90. 4 Tannen, You Just Don't Understand, p. 259. 20 Louise Cherry and Michael Lewis, "Mothers and Two-Year-Olds: A Study of Sex-Differentiated Aspects of Verbal Interaction," Developmental Psychology, Vol. 12, 1976, pp. 276–282. 14 Philipsen, Speaking Culturally, p. 110. 1 Robin Lakoff, Language and Women's Place, Harper & Row, New York, 1975. 27 Gerry Philipsen, "Speech Codes Theory: Traces of Culture in Interpersonal Communication," in Engaging Theories of Interpersonal Communication, Leslie A. Baxter and Dawn O. 11 Tannen, You Just Don't Understand, p. 48. 27 Tannen, Conversational Style, p. 38. gri23925_59_end_E1-E24.indd 21 ri23925_59_end_E1-E24.indd 21 2/22/14 /22/14 3:27 PM ENDNOTES E-21 Machine Translated by Google Final PDF to printer